I work with founders of consumer brands to transform their marketing.
What I do
Evaluate
Goals and budget
Audience awareness and perception
Channel mix and performance
Data infrastructure and reporting
Cohort analysis
Lifecycle flows and segmentation
Planning and delivery processes
Cross-functional operations
Team structure and talent
Identify
What your customers think about you
Opportunities for efficiency or scale
Where you’re wasting spend
Gaps in the user journey
Missing or inadequate reporting
Organizational gaps or crowding
Implement
Marketing budgets and forecasts
Brand strategy and identity
Campaign calendars
Reporting and goals
Org charts and accountability
Recruit and onboard marketing talent (FT, PT, or agency)
TL;DR
I refine what’s working, retire what’s not, lay a foundation to support scale, and hire the talent to carry you through your next stage of growth.
Who you are
An consumer brand;
With demonstrated PMF and brand advocates;
You’ve got a scrappy marketing team hungry for mentorship and growth;
You’re at an inflection point: post-fundraise, expansion opportunity, reorg, etc.
You’re interested in profitable growth, but aren’t afraid to take measured risks